INTRODUCTION

PhD
MPhil
BEd
MBA
BSC

Published Papers (6)

A STUDY OF MOTIVATIONAL VARIABLES AND THEIR IMPACT ON EMPLOYEE RETENTION

· “A Study of Motivational Variables and Their Impact on Employee Retention” Bengal, Past and Present Vol-139, No-2, 2021 (July-December) ISSN: 0005-8807 (Gaurav Bhati & Rajeev Gupta)

SEGMENTATION STUDIES FOR GREEN MARKETING AND THEIR LIMITATIONS

· ‘Segmentation Studies for Green Marketing and Their Limitations’, International Journal of Research in Commerce, IT & Management, Volume 5 (2015), Issue No.08 (August), ISSN: 2231-5756. (https://ijrcm.org.in/article_info.php?article_id=5848)

DEVELOPING COMPETENCIES THROUGH MBA PROGRAM

· ‘Developing Competencies Through MBA Program: The Need of the Graduates and the Companies’, Lingaya’s Lalita Devi Journal of Professional Studies, Volume 6 (2016), Issue No. 4 (October), ISSN: 2230-987X. (Rajeev Gupta & Dr. Anand Prakash) (https://lldims.org.in/wp-content/uploads/2021/03/Lingays-E-Journal-2.pdf#page=11)

THE NEW SOCIAL CONTRACT FOR GREEN BUSINESS

· ‘The New Social Contract for Green Business’, International Journal of Research in Computer Application & Management, Volume 5 (2015), Issue No.06 (June), ISSN: 2231-1009. (https://ijrcm.org.in/article_info.php?article_id=5580)

EMBEDDING SUSTAINABILITY IN THE MARKETING MANAGEMENT PROCESS

· ‘Embedding Sustainability in the Marketing Management Process – Insight and Strategies’, IIMT Business Review Vol. 4, No.1, July2011-May 2012, ISSN: 0975-0916.

GREEN MARKETING WITH SPECIAL REFERENCE TO MALLS

‘Green Marketing with Special Reference to Malls, GLOBUS, Vol. 3, No.1Jul-Dec 2011, ISSN: 0975-721X. (Rajeev Gupta & Tarun Singhal)

Papers in Conferences (7)

· AICTE–VAANI National Conference 2025 on the theme: “Energy, Sustainability, and Climate Change: Exploring Diverse Perspectives in Business Management” “ऊर्जा, स्थिरता और जलवायु परिवर्तन: व्यापार प्रबंधन में विविध दृष्टिकोणों की खोज”, at Asian Business School, Noida, held on 20^th -21^st November 2025.

· National Conference on “Pragmatic management Solutions Based on Spirituality and Values” at Lingaya’s Lalita devi Institute of Management Studies held on 20^th December 2017. (Coordinator & Resource Person also Presented Paper - Vedanta in Management)

· National Conference on “Competency Building for Excellence, Innovation & Social Change” at Lingaya’s Lalita devi Institute of Management Studies held on 6^th & 7^th November 2015. (Presented paper – Competency Based Management Program )

· National Conference on Professionalism for Sustainable Development: Barriers and Pathways” at Lingaya’s Lalita devi Institute of Management Studies held on 12^th & 13^th February 2015.(Presented paper – Sustainability is a Social Obligation for Business)

· National Conference on ‘Entrepreneurship – Leadership, Innovation, & Technologies’ at Institute of Management Education, Ghaziabad, held on 5^th April, 2014.( Presented paper - Becoming a Green Entrepreneur)

· National Conference on ‘Strategies for Sustainable Growth in the Era of Information Technology’ at GNIT Management School, Gr. Noida, held on 24^thNovember 2012.(Presented paper - Embedding Sustainability in Marketing Management)

· National Seminar on ‘Challenges of Modern Management Education’ at IIMT College of Management, Gr. Noida held on 30th April 2011. (Presented paper – Competency Based Management Program )

Book Chapters (2)

· Gupta Rajeev (2025) ‘The New Social Pact for Green Business’ In Book “Energy, Sustainability, and Climate Change: Exploring Diverse Perspectives in Business Management” Edited by Ajaz Ahmad, Bushra Mjaz Pages 236-240 Noida: ASIAN BUSINESS SCHOOL, ISBN: 978-93-344-3671-6

· Gupta Rajeev (2025) “हरित व्यवसाय अब एक सामाजिक अनुबंधन” In Book “ऊर्जा, स्थिरता और जलवायु परिवर्तन: व्यापार प्रबंधन में विविध दृष्टिकोणों की खोज” Edited by Dr Omkarnath, Dr Arti, Pages 173-180 Noida: ASIAN BUSINESS SCHOOL ISBN 978-93-344-4098-0.

Patents (2)

· “A System and Method for AI Enabled Human Resource Recruitment & Candidates Scoring” . Application No. 202511116815. Publication Date -

· A System and Method for Federated Artificial Intelligence–Based Privacy-Preserving Learning In Smart Devices”. Application No. 202511132710. Publication Date- 06/02/2026.

Conferences, FDPs, Seminars, Events, Talk Shows Conducted

· Keynote Speaker during one week FDP on “Scaling Up Professional Education Through New Paradigm of Entrepreneurship Development “organized at Lingaya’s Vidyapeeth from 01-07, December 2022.

· Organised Management Fest- “Emporio Mela” 2022 on 11th November at Lingaya’s Vidyapeeth campus.

· Coordinator & Resource Person for National Conference on “Pragmatic Management Solutions Based on Spirituality and Values” on 20th December 2017 at LLDIMS.

· Seminar on “Can a scientist believe in God?” at LLDIMS.

· Seminar on “Getting the eyes to see God” at LLDIMS. .

· Seminar on “Search for Happiness” at LLDIMS.

· Seminar on “Five Major Subjects of Shrimad Bhagwad Gita” at LLDIMS.

· Seminar on “Vedanta in Management” at LLDIMS.

· Talk Show on “Corruption in India, Reasons & Solutions”. December 2013 at IIMT.

· Training cum Certification Program for BBA/BCA Students “College to Corporate” 09^th April to 13^th April, 2013 (Five Days) at IIMT.

· Seminar on “Human Values & Professional Ethics” Feb 2013 at IIMT.

· Seminar on “Defining & Redefining Your Career Goals” at IIMT.

· Seminar on “Acharya Chankya’s Aphorisms on Management” at IIMT.

· Talk Show on “Who Is More Important In the Overall Success of Person: Parents & Family; Schools & Colleges or the Person Himself”. December 2012 at IIMT.

· Mega Marketing Fair “bazaar@iimt” was organized on 29^th Feb 2012.

· FDP on “Changing Skill Set In Management Education” on 25^th December 2010 at IIMT.

· Faculty Workshop on “Human Values in Education” on 25^th January 2010 at IIMT.

FDPs & Seminars Attended

· 8^th October 2022, attended 1 day IPR Workshop organized at Lingaya’s Vidyapeeth.

· 11^th December to 17^th December, 2017, one week program on “Effective Teaching & Presentation Skills: Class Conduct & Command” at LLDIMS Delhi.

· September 2017, 1 day program on “How to Make PPTs for Managers” organized by IBS (ICFAI Business School) at LLDIMS Delhi.

· 19^th December to 25^th December, 2016, one week program on “Research Methodology and Data Analysis Using SPSS” at LLDIMS Delhi.

· April 2015, 1 day program on “ICT Technology Trends & Skill Development” organized by CMAI and UPTU at United Institute of Management, Gr. Noida.

· January 2013, 7 days program on “Human Values and Professional Ethics” organized by Value Education Cell, GBTU at IIT Kanpur.

· December 2010, 5 days program “Application of Multivariate Analysis in Management Research” at G L Bajaj Institute of Management and Research Gr. Noida.

· August 2009, 5days program “Teaching Pedagogy in Management” at IIMT College of Management, Gr. Noida.

· January 2007, 20 hrs. duration “A Fresh Look at Education” at IIMT Group of Colleges, Gr. Noida.